Admittedly, mattress shopping gets a little overwhelming when you dive into all the bed options out there. It can be an arduous process; you have to decide what kind of mattress you want, what your budget is and where you’re going to get it from. That last part generally trips a lot of people up. Deciding whether to shop around town or surf the web for the best mattress comes down to what you want out of your mattress experience. 

One of the most significant advantages of shopping online for your next mattress is the price. You’ve got a huge range of prices among the best online mattresses, and most of the time, you’ll get them for cheaper than you would in-store. So yes, sometimes it is cheaper to get your bed online. Here’s why. 

Is It Cheaper To Buy A Mattress online? 

Generally, you will pay 15% less if you buy your mattress online. There is also less variability in price if you’re shopping in-store. Of course, you’ll still be able to shop by budget, but the brick-and-mortar location just cannot stack up to the wide variety of price options you have online. 

Mattress stores are known to inflate prices and trap customers into overpaying. The pressure is on the customer to know the actual cost of the mattress and not get tricked into paying more. Often the sales staff will offer to knock a couple hundred off the top, but you’re only getting the illusion of a deal –– the mattress was likely listed at an inflated price.  

We’re not saying that every mattress location does this, but the industry is known for it. There are overhead costs –– like commercial rent, advertising, utilities –– that mattress stores have to account for. As a result, the beds are marked up from 30% to 50%. Mattresses stores have one of the highest profit margins in retail. 

Meanwhile, the competition of online mattress companies keeps the prices fair and your options open. 

Coupons and discount codes

When you shop for a mattress online, you’re getting a more realistic picture of how much a particular bed costs. From there, you can take advantage of the sea of coupons and discounts available. The price you see online is close to what you will pay. There is no salesperson to negotiate with. 

That said, there is almost always some sort of sale going on that you can take advantage of. There is a ton of competition on the internet for mattress sales, which translates to money saved for you. Besides the excellent discounts and deals they offer regularly, you’ll have no trouble finding a number of holiday and promotional sales on some of the best mattresses in a box

You get to shop around compare prices

Shopping for your mattress in-store does not leave you with a lot of options –– I mean, you can only fit so many beds in one showroom. However, that is not an issue when shopping online for a bed. Online retailers have a seemingly endless selection of mattresses to choose from and you have the time and luxury to compare prices and features.

When you shop online for your next bed, the power is entirely in your hands –– you have the option to read all the online mattress reviews out there and do research on every online mattress company. You have the time to find the best deal and the opportunity to realize when you’re overpaying. Nearly all online retailers have their delivery costs built into the mattress’s price tag and offer free returns, so the risk of buying online is almost none.

How To Decide If You Should Buy Your Mattress Online Or Instore

Deciding if you should buy your mattress online or in-store will come down to your preferences and what you’re willing to compromise on. There is no right or wrong way to do it, as long as you get the best mattress for you in the end. If you’re undecided, here is a quick pros and cons list of each to help you make the right choice for you. 

Online shoppingIn store shopping
Pros Pros
  • Deals and discounts are almost always available.
  • You can easily compare prices across competitors.
  • Most brands offer free returns during their trial period.
  • Endless selection.
  • The expertise of the salesperson is at your disposal.
  • You get to lay on the mattresses and form your own opinion on how it feels.
  • ConsCons
  • You can’t try out the bed before buying.
  • Returning does require some coordination.
  • You have to do your own research; no one is there to help you decide.
  • Pressure to help someone make their commission off you.
  • Some mattresses are not available in stores. So your options can be limited.

    Too Long, Didn’t Read?

    If you’re in the market for a new mattress, you can’t really go wrong –– you might just overpay. To be clear, we’re not saying that mattress stores are out to get you. Buying a mattress online is just generally more straightforward, which most people appreciate. Online shopping mattress gives you the most options for the best prices. 

    Frequently Asked Questions
    Should I buy a mattress online?

    We think so. You will find a lot of the best deals and options online. And you have the luxury to do your research and make the best decision for you. In addition, online retailers have free returns and generous trial periods, so there is little to no risk to buying a mattress online.

    Is it cheaper to buy a mattress online?

    Generally, you do save money by buying a mattress online –– around 15% compared to in-store retailers. Some brick and mortar stores mark up their prices as high as 30% to 50%. So, typically, you save money if you buy your mattress online.

    How to know if I need a new mattress?

    Even if you treat your mattress like royalty, it will eventually need replacement. Mattresses sag and get stained and sometimes just need to retire. Sometimes the signs aren’t always easy to tell. For example, if you’re waking up with back pain or you’re not sleeping well, it might be time to get a new mattress.

    Where can I get a mattress in-store?

    In-store mattress shopping isn’t just limited to places like Mattress Firm. You can test and buy mattresses in department stores like Macy’s or JCPenney and furniture stores.

    Is it better to buy in-store or online?

    It all comes down to your preferences. If you choose to shop online, you generally have more options and have a better chance of paying less. But you sacrifice the ability to try your mattress out before you buy. On the other hand, if you value the ability to feel the bed before you swipe your card, in-store shopping might be for you.