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novosbed vs nest bedding alexander mattress review bed in a box comparison

Novosbed vs Nest Alexander Mattress

Head-to-head review of Novosbed and the Nest Bedding Alexander Signature Series

In the world of online memory foam mattresses, Nest Alexander and Novosbed are two of the top dogs. In this review, we explore how they compare and in which areas each bed excels.
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Soft Foam Mattress

$300 Off


Premium bed that has an ultra-comfortable soft-foam feel. The mattress is available in multiple firmness options (it's actually flippable).
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Memory Foam Mattress

Check PriceNovosbed is a three-layer bed-in-a-box that comes in three different comfort options and has a machine washable cover. It has a dense memory foam feel.

Nest Alexander vs Novosbed Synopsis

There are dozens and dozens of mattresses you can buy online, but Nest Alexander and Novosbed are different in a lot of respects, at least as compared to a lot of memory foam mattresses. But why would you get one over the over? Well, here are the major reasons.

UPDATE: In early 2019 Nest made some changes to the Alexander mattress, all of which we view as being positive for consumers. For instance, the mattress is now flippable with a “Medium” side and a “Firm” side. It also has an organic cotton cover on both sides.

  • Feel — Yes, these are both foam mattresses, but they both have a distinct feel and there’s a good chance that you’ll like one and not the other.
  • Price — Novosbed is more affordable than the Nest Alexander.
  • Lifetime Warranty — Nest Bedding backs all of their mattresses with a lifetime warranty. Novosbed has a 15-year warranty.
  • Washable Cover — There are very few mattresses we’ve reviewed that have machine washable covers. Novosbed is one of them.
  • Comfort+ Kit — If you don’t like the firmness of Novosbed, after 30 nights of use, you can request a free kit to either make it softer or firmer.

Those are the quick-hit differences, but we’ll go into more detail about each bed below. Keep reading to learn more. It’s always a good idea to do more research rather than less when talking about a major household purchase like a new mattress.

Nest Bedding Alexander Signature


  • Anyone looking for a luxury foam mattress that’s almost in a class of its own
  • People intrigued by a lifetime warranty
  • All sleep styles (it’s available in two different firmness levels)

While Nest Bedding makes numerous other mattresses, the Alexander Signature Series is their flagship bed. As such, it is designed to look and feel a cut above most online mattresses. It’s not just three layers of foam and a polyester cover—you can tell that a lot goes into the manufacturing of this mattress. It’s over 13” thick, has stitched edges, side handles, an organic cotton pillow top, and so on. It’s just not your ordinary mattress. But then again, neither is Novosbed. So, why go Nest over Novosbed? Here’s why.

Feel & Firmness

The mattress has multiple layers of neutral-foam, but it’s more of a light, airy feel. It’s not a dense feel that you might be used to with older memory foam beds. It’s actually a very pleasant, unique feel that’s extremely comfortable. In fact, if we had to choose purely based on comfort, we’d go with the Nest Alexander mattress.

nest bedding alexander mattress review flippable side sleeper
Extremely comfortable mattress

As for the firmness of the mattress, it’s available in two different firmness levels, both of which are on the same mattress. In other words, this is a premium flippable bed with a “Medium” and “Firm” side. The most popular is “Medium” and that’s somewhere between a medium and a medium-firm on the soft/firm spectrum.

nest alexander signature series mattress review firmness ratings

The “Medium” option will be just fine for back, stomach, side, and combination sleepers. Keep in mind, though, that all mattresses soften over time. So, while Nest might feel a little firm at first, that’s actually what you want because it will soften with use.

nest bedding alexander signature mattress review stomach sleepers luxury foam bed
The “Medium” option will work for all types of sleepers.

The “Firm” option is best for strict back and stomach sleepers that like memory foam, but don’t really care too much about pressure relief.

Lifetime Comfort Guarantee

We mentioned above the lifetime warranty. That in and of itself is fairly rare. Only a few other brands (Nectar, DreamCloud, etc.) that also have lifetime warranties.

In addition to the lifetime warranty, however, Nest has a lifetime comfort guarantee program that allows you to purchase a new Nest mattress (after you trial period expires) at a discounted rate. Nest Bedding was the first company to offer a lifetime comfort guarantee. Now, why this is important is that it acts somewhat like insurance for your purchase. If after a year of use, for example, you want a firmer bed or a softer one (or even a larger or smaller one), you can get that new bed at 50% of its current selling price.

Organic Cotton Cover

Nest Alexander now sports a quilted organic cotton cover that we really like. It’s soft, comfy, and smells great. Here’s a look at the new cover.

nest bedding alexander mattress review flippable organic cotton cover
Organic cotton cover on Nest Alexander

We definitely count the organic cotton cover as an upgrade. It means that the bed smells earthy and doesn’t really have any of those typical off-gasses that you get with a brand new mattress. Kudos to Nest Bedding for making this switch.

Flippable Design

It’s true that there are two firmness options with Nest Alexander, however, both of those are on the same mattress. In other words, it has a “Medium” and “Firm” side so that you’re sort of getting two mattresses when you buy one.

As you can see, in order to test both firmness options all you need to do is flip the bed. No need to remove the cover, order an adapter kit, or exchange the bed—just flip it and you’re ready to go. Brilliant!

Novosbed Mattress


  • People that absolutely love memory foam (there’s a lot of it)
  • Anyone that wants a bed with a machine washable cover
  • Individuals that change their mind frequently (Comfort+ Kit available)

For all you connoisseurs of memory foam, Novosbed very well could be the right pick. It’s not what we would consider luxury, but it’s not cheap either. This is a nice mattress at a fair price. And speaking of price, let’s start there.

Novosbed Wins On Price

Just looking at the MSRP of a queen size mattress, Novosbed is about $600 cheaper than the Nest Alexander. After discount, that price difference becomes less apparent. The after-discount price for the Nest Alexander Signature is about $1,400. A smaller difference now, but for some people it might be the deciding factor—we aren’t sure.

By the way, Novosbed doesn’t usually offer coupon codes. Nest Bedding obviously does use coupon codes and they change from time to time. You can check to see current specials and offers.

Feel & Firmness

As we alluded to earlier, Novosbed has a prototypical memory foam feel. That means you will get a stuck-in-the-mud feeling, which some people like and others don’t. This makes it harder to roll around on the mattress, but it also means that the foam is compressing to cradle your body. The best way to describe the feel of Novosbed is dense and deep. It actually reminds us a bit of the Serta iComfort Max Blue mattress.

novosbed mattress review side sleepers
Dense memory foam feel

The slower a bed is to respond to pressure, the harder it is to switch from your back to your stomach to your side, and so on. This could leave you feeling more restless because you’re investing more energy to rotate positions. In terms of firmness, Novosbed is offered at three different firmness levels. You have “Medium,” which is the most popular, “Soft,” and “Firm.”

novosbed review memory foam mattress firmness graphic

If you’re a strict side sleeper and nothing else, try out the “Soft” version. If you’re prone to switching positions during the night, try out the “Medium” version. And if you’re a back/stomach sleeper and want a firm memory foam bed, the Firm version is the way to go.

Washable Cover

Similar to Yogabed and the Eve mattress, Novosbed has a removable, machine washable cover. This makes it far more convenient to clean up stains and keep your mattress clean. While we like the quilted cover on Nest Alexander, it’s not removable and therefore you have to spot clean it.

Review Team

Jeff Rizzo

Jeff Rizzo

Combo Sleeper

dillon lopez slumber yard

Dillon Lopez

Combo Sleeper


Jack Reynoso

Combo Sleeper


Owen Poole

Side Sleeper

Company Policies — Nest Bedding & Novosbed

If you’re online mattress shopping there are a few key policy items that you should keep an eye on and that most mattress brands offer. The first of which is free shipping. Both Nest Bedding and Novosbed offer completely free shipping. In fact, both brands ship their mattresses via FedEx in a box that’s about four feet tall. All that’s required of you is (1) drag the box inside your house (2) viciously tear off all of the packaging and (3) sit back and watch the mattress inflate.

Since these are both foam mattresses, they will take about 24 hours to fully decompress. It’s fine to lay on them, but realize that it takes about a full day for them to return to their pre-shipping state. Also, for the first week or so you may notice a plastic or chemical smell on the mattresses. This is normal. Most bed-in-a-box mattresses have some sort of off-gassing period. Because they’re made with all-new materials and have been tightly wound inside plastic wrapping for several days, they can have a little odor to them. Same thing with Leesa, Casper, Cocoon by Sealy, and many others.

Once the mattress makes landfall at your house, you have 100 nights with Nest and 120 nights with Novosbed to test it out. Both companies require that you try the mattress for at least 30 nights before you start thinking about returns. With Nest Bedding, after 30 nights have expired, you can initiate a return and within a few weeks you’ll get a full refund. With Novosbed, it’s not quite that simple. They require you to sleep on the mattress as is for the first 30 nights. From nights 31 to 60, you are eligible for the free Comfort+ Kit, which essentially is an extra slab of softer or firmer foam and a cover extender.

The idea with the Comfort+ Kit is twofold: (1) to either make the bed softer or firmer for you and (2) make it feel less like memory foam. Because the Comfort+ Kit is a slab of poly foam, it has more of a neutral overall feel and will mask the memory foam feel that the bed normally has. You can learn more about the Comfort+ Kit on Novosbed’s website.

From night 60 to night 119, you are eligible for a proper return and full refund with Novosbed. It’s nice that you can still get your money back, but it’s unfortunate that there’s sort of a rigmarole involved. We see the Comfort+ Kit as a positive and a negative. It’s positive in the sense that you have a chance to change the firmness and feel of the mattress to best fit your needs. It’s negative in the sense that it complicates things and it’s not all that much fun to affix to the mattress.